Sway Branding

We were given the task to conceptualize and create a brand, focusing on the brand characteristics, visuals, and brand guidelines.

Sway is a brand built around inclusivity, accessibility, and sustainability. I conceptualized the brand to support these values and create a new way to shop. The clothing subscription box is curated mainly for college students, keeping in mind their busy lifestyles, but within the values of inclusivity and sustainability, a wider audience is reached.