Highwire Brand Studio Capstone
As part of Miami University’s Experiential Learning and Senior Capstone, I was placed in a program called Highwire Brand Studio. Highwire is an interdisciplinary program designed to help students develop a campaign for their real-world client, working closely with them to solve their proposed problem. Skills such as branding, research, strategy, and communication design combine to deliver a final solution that is presented to the client for implementation.
Our Client, Adapt for Life, provided teams with a multi faceted charge with the end goal of creating a larger pool of trained professionals to help in their mission to educate youth about mental health and to foster better attitudes towards it. My team and I produced a market analysis, built a full market strategy plan, and executed our findings through tactical means through research, design, and strategy. I took on the role of Project Manager, helping lead our team to complete the best work we were able to. Through this position I gained a lot of insight into how to lead a team and foster great work, working with multiple disciplines.
The Client
Adapt for Life is a nonprofit based in Cincinnati, Ohio. Adapt for Life (AFL) is partnered with Cincinnati Children’s Hospital Medical Center with the endeavor to combat youth suicide rates by talking with and educating K-12 students.
Though their program, trained professionals teach students how to manage their everyday stress and emotions to foster a healthy relationship with their mental health.
The Charge
Identify people interested in becoming a trainer for AFL. Develop a campaign to recruit the target audience. Design a plan for the Train the Trainer program. Find funding and federal grant opportunities to further AFL's financial development.
